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Make that first impression count

Have you ever said something like, “I don’t like the look of him” or “she looks just like my type”?


It may seem frivolous and shallow, but we are hell bent on judging people first by their appearance.

Studies shows that physical appearance has the biggest influence on first impressions. Make that first impression count.

A person’s worth is measured by their appearance far more than what they say or do. In fact, 55% is based on physical and non verbal cues, whereas only 7% of verbal communication is taken into account.

A person’s image communicates a wealth of information including their social, economic and even political persuasion.

Let’s look at the highly scrutinised FLOTUS (First Lady of the United States) to see what their personal style communicates about them.


Melania Trump FLOTUS

Melania Trump

Among a swathe of conventional Hollywood wives with amazingly coiffed hair and lofty clothing, Melania looks like a fully paid up member.

Melania is Amazonian and a natural clothes horse.  Her look is unattainable for many of us and her style is almost de rigeur among the rich and famous.

The first impression you get is a sense of her affluency. 

Melania colour choice during her husband’s divisive campaign and at his victory speech was ethereal and brilliant.  By choosing white, Melania was making a statement; white symbolises innocence, purity and wealth.  

I’ll watch with interest to see how Melania’s style evolves.  Will it become demure as she takes on her new role as FLOTUS?

Hold that thought.

Remember Carla Bruni?

Former model, singer, ex-girlfriend of Donald Trump and France’s First Lady of Style?  Her personal style underwent fine tuning while her husband Nicolas Sarkozy’s served as the President of France from 2007 until 2012. 

Xsumo108 Deauville (FRANCIA) Carla Bruni-Sarkozy

When Sarkozy was President, Carla’s elegance became understated.

She continued to sing, wore her favourite French designer Dior, but her fashion and personal style was described by the press, at the time, as humble.  This was in sync with her back seat role in politics.

Michelle Obama

Whereas, Michelle Obama’s show stopping and unconventional and somewhat daring style strikes a chord with men and women everywhere.  Her deference to the fashion world has made her a darling of the fashion community, a role model for girl power inspiring a legion of admirers the world over.

First Lady Michelle Obama announces the Best Picture Oscar to Argo live from the Diplomatic Room of the White House, Feb. 24, 2013. (Official White House Photo by Pete Souza)

First Lady Michelle Obama (Official White House Photo by Pete Souza)

Rather than dressing like a HollyWood wife, she champions unconventional, diverse, bold and strong styles.

By endorsing independent, up and coming designs, that don’t always come straight off the catwalk,  she has helped boost American fashion.  To say she is a style icon is an understatement. Her look has defined her and her impact on fashion has been incredible.  Having graced the cover of Vogue three times in seven years, she again features this December as their cover star.

Michelle Obama Cover Star of Vogue December Issue

Michelle Obama Cover Star of Vogue December Issue

When you are developing your style consciousness, think about your style tribe.

Do you want to cultivate a style that sets you apart and challenge the notion that women’s appearance should be defined by their looks?

Do you want to stand out from the crowd with flamboyance and deference, dress like a clone, or sink into the background?

Discovering your style journey can take years of trial and error, but by hiring a personal stylist it sets you on the right track from the start.  If you would like to delve deeper into cultivating your personal style, please contact me.

Let me know what you think?  As always, I’d love to hear your comments and feedback.


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